The Brand Strategy Case Study Example | Topics and Well Written Essays - 500 words

The Brand Strategy - Case Study Example As the new Director of Business Development for Aero Motors, I will design a marketing plan that is achievable within the specified period, and that will help us market our products. Our brand strategy ought to be different and unique from the other brands in the market. As much as we want uniqueness, so many people want the same product as we have developed it. The brand strategy ought to be different from others; it should be unique to attract customers. Forming Brand strategy is never the same in all products; it differs with the kind of product that one wants to market. Developing a brand strategy is a top town approach that is determined by a marketing strategy. The marketing team needs to know beforehand the type of strategies they want to use and should avoid imitation. Uniqueness should be the top objective of brand strategy. There are a number of methods of brand strategy that can be used, branding by thinking involves centralized planning and is the best in bigger companies with a range of products. Another method of brand strategy is branding by imagery; it is linked to the use of advertisements that help relate better to the consumer. This is a good form of brand strategy since it involves the customer. Branding by user familiarity targets product quality, usability, and product design. The customer is the most significant in this form of brand strategy. Branding by self-expression involves the customer who combines efforts with the company to help in brand building. The best brand strategy, which can be, used in marketing our product is branding by use of imagery, this is because its sales depend largely on the image. Our brand should predict customers’ needs and appeal to them emotionally and experientially, this way the car will do well in the market. For the development of relationships and expansion in the US market, we will ensure that the product is properly distributed so that it will be accessible in all the motor market in the United States. A strong brand will require more revenue and will sell more.