Qantas Understanding Organisations Essay - 2806 Words

Understanding organisations – Case Analysis MMM262 Matthew Acciarito Contents: Introduction - 3 Modernist Analysis – 4 Environment - 4 Social structure - 5 Technology - 5 Culture - 6 Problem Statement - 7 Solutions – 7/8 Symbolic – Interpretive Critique - 9 Post Modern Critique - 10 Conclusion - 11 Reference List - 12 Introduction Qantas is the world’s second oldest airline, founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline, employing approximately 37,500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company†¦show more content†¦This intricate social structure within organization also comes with excessive labour costs. Although the mechanistic management system is the most appropriate for Qantas and other airlines in the industry, repeat problems tend to arise, close supervision and controlled centralization. When under immense pressure due to an unstable environment this system may be put to question, where as an organic system has greater flexibility and constant innovation that may handle this pressure much more efficiently. Technology Technology plays a major role within the aviation industry. As technology advances the company becomes more efficient, more out puts for fewer inputs. Within Qantas to be successful means to be up to date with the latest in technology, this includes hardware and software but also advanced technical systems. The Qantas typology of technology is the Thomson typology; this is based around three general types, long-linked, mediating and also intensive (Hatch, MJ and Cunliffe, AL 2006). Particularly focused on the intensive segment, this requires coordinating the specialized abilities of two or more experts in the transformation of a usually unique input to a customized output (Hatch, MJ and Cunliffe, AL 2006). The key feature of intensive technology is organisations must select, combine, and apply tasks based on the feedback received from the output produced (Sikdar, A 2008). This is Qantas’s current process,Show MoreRelatedAnalysis Of Qantas Airlines An Organization Situational A nalysis1047 Words   |  5 Pagessituational analysis of Qantas Airlines. An organisations situational analysis refers to an analysis that consists of ascertaining the key factors that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis consists of the environment analysis (both internal and external environment), competitor’s analysis and finally the swot analysis. By analysing those elements stated above, it is likely that the higher authority could evaluate the organisations in terms of itsRead MoreSituational Analysis Of Qantas Airlines Situational Analysis1211 Words   |  5 Pagessituational analysis of Qantas Airlines. An organisations situational analysis refers to an analysis that consists of ascertaining the key factors that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis consists of the environment analysis (both internal and external environment), competitor’s analysis and finally the swot analysis. By analysing those elements stated above, it is likely that the higher authority could evaluate the organisations in terms of itsRead MoreA Leading Airline Group With Effective Security Systems And Culture1603 Words   |  7 Pagessecurity systems and culture’. Qantas requires an organisational culture of behaviours that support its security vision, policies and procedures. With direction from the Board, the airline has embarked on a journey to identify its current security culture and develop a method to assess and improve the culture going forward. There is little evidence to suggest that this has been accomplished elsewhere, particularly within aviation, and the findings will play a key role in Qantas’ ability to influence regulatorsRead MoreThe Market Of The Aviation Industry Essay1518 Words   |  7 Pagesstrategic planning in order to maintain their growth and market share. Transformation program that involves every single individual in the organisation can effectively help it adapts and develops further. Though it is important to spend less and earn more to survive in such competitive industry, it is also important to invest in human resources wisely so that the organisation can make the most out of their investment. Context The deregulation in the 1990s has greatly altered the structure of the aviationRead MoreOrganisational Behaviour1292 Words   |  6 PagesOrganisation Behaviour is a study of a people, individuals and a group of peoples thinking, feeling and behaviour in a organisation. That is, it interprets people-organisation relationships in terms of the whole person, whole group, whole organisation, and while social system ï ¼Ë†Nwlink.com, 2008). Because most of us work in organisations, learning organisational behaviour is able to help us understand, predict and influence the behavious of others in organisational setting, and trends in organisationalRead MoreB2B Marketing Paper1266 Words   |  6 Pageswith reference to an example of a company chosen from one of the following industries: Although business markets and consumer markets share common values and theories, they differ in the way that they function in their respective markets. Organisations need to ensure they understand what makes up a consumer and business market as well as the reasoning behind the purchases of goods and services. Your typical business market sees transactions completed amongst different businesses, i.e. a wholesalerRead MoreThe strategy is updated annually taking in consideration both external and internal aspects and700 Words   |  3 PagesThe strategy is updated annually taking in consideration both external and internal aspects and focuses on new opportunities to improve environmental performance (Qantas Sustainability Review, 2013). The main problem form Qantas is considered to be the aviation fuel, as it constitutes more than 94 per cent of the airline’s domestic carbon emissions. As a result the development of new sustainable fuel and the optimisation of fuel efficiency ar e seen a priority. The airline is aiming to a 1.5 per centRead MoreBusiness Operations1577 Words   |  7 Pagesmaterials and resources into outputs of finished goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. Qantas has grown to be Australia s largest domestic and international airline. Its forte is acquiring customer satisfaction through the operations process, the use of its technology as well as its corporate social responsibility. Operations process includesRead MoreBusiness Objectives Of Qantas Airways Limited1655 Words   |  7 Pages Introduction: Qantas is established in the Queensland outback in 1920 and after that it has become biggest domestic and international airline and strong brand in the Australia. It is enrolled as the Queensland and Northern Territory Aerial Services Limited (QANTAS) and the group two airlines brands are Qantas and Jetstar those provides transportation services of the customers. Qantas created its strong brand reputation through deliver safe and secure services, focus on customer services, maintainRead MoreThe Marketing Objectives Of Qantas Airlines1404 Words   |  6 PagesIntroduction Organisations come to exist to fulfill many purposes and reasons. For example some pursue to provide essential services for the community benefit, whereas others for profit produce goods or services. Therefore in general terms business plays a role in overall contribution of our society. The market today is very strong and competitive. Hence marketing activities often can be a differentiating factor between industry leaders and the other market players. The purpose of this report is